Project Title:
Avery Ember Day Brand Identity Guide
Brief Overview:
A comprehensive brand identity system designed to articulate my personal visual style and clearly communicate my design philosophy to prospective clients.
Problem or Goal:
I needed a cohesive, professional identity that communicated my creative strengths, showcased my attention to detail, and set clear guidelines for consistency across digital and print platforms.
My Role:
I led the entire process from initial concept to finished brand assets, personally developing all elements including logo designs, color palettes, typography systems, and brand applications.
Approach & Process:
Starting with a moodboard inspired by retro-futurism and digital nostalgia, I iteratively developed logo concepts and typography hierarchies, refining through user feedback and peer critiques. I created a detailed guide outlining clear usage rules for the logo, color, and typography to ensure brand consistency.
Outcome & Results:
The final Brand Identity Guide allowed me to streamline all future projects, attract aligned clients, and clearly establish my creative credibility. The system is now consistently applied across social media, print collateral, and digital presentations.
Tools Used:
Adobe Illustrator, Adobe InDesign, Figma, Canva
2025
